What is dropshipping? | How to do dropshipping in India
What is dropshipping? Does dropshipping work in India? How to start dropshipping? How to start Indian dropshipping? This article can help you deal with these questions. This is something that people charge for, but for a little while, this post is completely free. Check it out quickly or pay to have it checked.
What is dropshipping?
Dropshipping is the most beautiful way of making money. It's an eCommerce business model where you make enormous profit by acting as the middleman. You find a supplier and a client who wants to buy your product. You collect money from the client and ask the supplier to deliver the product to them. Unlike other big eCommerce brands, you don’t need to manage any inventory, and you can do it all from the comfort of your home. While it requires less effort and yields lower profits compared to larger websites, dropshipping still has the potential to make you rich. With around 4 million dropshipping stores currently making money, many people who have chosen this business model are living their lives to the fullest. It's one of the best ways to make money.
HOW TO DO DROPSHIPPING:
Finding a winning product.
Building a store around the product.
Finding a supplier who can deliver that product.
Advertising that product either by paid advertisements or free organic method.
Setting a profit margin
Earning money.
Finding a winning product.
Building a store around the product.
Finding a supplier who can deliver that product.
Advertising that product either by paid advertisements or free organic method.
Setting a profit margin
Earning money.
- Finding a winning product
One common mistake people make when starting dropshipping is paying for research websites that promise to identify winning products. This often leads to failure because these sites typically show the same products to 60% of their users, reducing your chance of success. For reliable product research, try using genuine websites like minea.com. Finding the right productis crucial for achieving sweet profits. Another tip is to use the hashtag #tiktokmademebuyit on TikTok to discover trending products. Make sure it follows the condition of being a winning product. You might ask
What are the conditions for a product to be a winning product?
The product should be light weight.
Heavy products mean higher shipping costs and more hassles. If something gets damaged, the trouble is unbearable. Remember, many clients don't want to lift heavy items. It might sound strange, but focus on products that make life easier and more relaxed.
Also, consider that heavy items can complicate shipping times, potentially leading to delays and dissatisfied customers. Lightweight products often ship faster and more reliably.
Lastly, think about how your product can cater to a lazy lifestyle. Products that save time and effort, like automated gadgets. These products are always in demand.
This leads us to our next point.
Your product must be problem solving (SELL THE SOLUTION NOT THE PRODUCT)
Let's understand this point with an example. Take two products: a water gun and a portable car vacuum. Most people would pick the car vacuum because they prefer to stay in their comfort zone and make easy tasks even easier. The product should solve the problem so effectively that, after using it, the client has the rest of the day completely free. Make sure your product is not a product rather a solution. If you get stuck between two problem solving products then this will lead to the next point.
The product should be easy to use.
Imagine an older father buys a complex Nerf gun, hoping it will entertain him. He gets it home and has no idea how to use it, so he returns it. This example might seem odd, but the point is crucial and often overlooked. Let's avoid creating a product that requires a PhD to operate. Keep it simple, silly. Now, compare two products: an electric cleaning brush and a portable car vacuum. Which one do you think would be more successful?
The product must not be boring
You have to create advertisements on your product. If you don't feel like making any videos on your product you better change the product. If you don't like the product don't risk it just change it. Let's take an example. Consider two products: a headache cap and a water gun. While making videos on headache cap it also needs more scientific terms which already bore the audience. On the other hand just using the water gun the audience gets their dopamine released.
The product should be light weight.
Your product must be problem solving (SELL THE SOLUTION NOT THE PRODUCT)
The product should be easy to use.
The product must not be boring
2. Building a store around the product
There are various ways of making a platform where people can make real purchases and buy
your product. After getting addicted to your ad the customer will become excited to have the
product so he will land on your website. If your website is like those 5th graders who are learning
html then the customer will lose his interest within seconds. The best way to make a website or
store is thinking from the perspective of the customers.
The website should not
Have more than 2 or 3 colours. This will then easily create a mindset in the customer's head that you
are a scammer. Imagine landing on a store and you see lgbtq flag!!
Be overedited. I know you're creative but this is a website not an art book. Keep it simple because
simplicity is the key to purchase.
Have an unmatchable or unrelatable logo. Imagine selling watches and having reindeer as a logo,
eww!!
Have shipping costs. This changes the customer's philosophy.
Have tax. Imagine a person is satisfied with the cost and when he clicks on the product it says
extra money for tax.
Have precise cost values. If you want to sell a product for 50$, sell it for 49$. Trust me it creates a
huge difference.
Have more than 2 or 3 colours. This will then easily create a mindset in the customer's head that you
Be overedited. I know you're creative but this is a website not an art book. Keep it simple because
Have an unmatchable or unrelatable logo. Imagine selling watches and having reindeer as a logo,
Have shipping costs. This changes the customer's philosophy.
Have tax. Imagine a person is satisfied with the cost and when he clicks on the product it says
Have precise cost values. If you want to sell a product for 50$, sell it for 49$. Trust me it creates a
The website should have
Contact page. It is very important. You can hire a freelancer for any contact related issues.
Return and refund page. I know it is a harsh truth but there will be 10 failures to become successful.
UPI transactions (if in india). More than 40% of Indians use UPI to buy anything online.
High quality photos, headings and mainly custom gifs. You make gifs using your own talent.
Contact page. It is very important. You can hire a freelancer for any contact related issues.
Return and refund page. I know it is a harsh truth but there will be 10 failures to become successful.
UPI transactions (if in india). More than 40% of Indians use UPI to buy anything online.
High quality photos, headings and mainly custom gifs. You make gifs using your own talent.
3. Finding a supplier who can deliver that product
Finding suppliers is one of the most important parts of dropshipping. A trusted supplier is like your second mother. Finding a reliable supplier is hard. Instead of actually finding suppliers you can use agencies like cj-dropshipping. For more supplier related articles make sure to check out the other blogs we have written.
Facebook/google or any other paid ads
About two billion active users have been consuming content from instagram on a monthly basis. This results in a faster way of gaining traffic to your store. Meta ads show up to the perfect target audience hence creating more sales. But it is too costly. You can use trending ads also to generate traffic.
Tiktok/Pinterest organic method
To advertise your dropshipping products on TikTok organically, create engaging, short videos that showcase your products creatively. Participate in trends and challenges, using relevant hashtags to reach a wider audience. Collaborate with influencers who align with your brand to gain more exposure. Post consistently and engage with your audience by responding to comments and interacting with followers. Share behind-the-scenes content to create a personal connection and use TikTok analytics to see what works best. Run giveaways and contests to encourage user participation and sharing, increasing your reach.
5. Setting a profit margin
Imagine you have set a perfect store, you are getting sales, you have a trusted supplier but you are losing all the money or making very less profit because the cost you have kept in your store and the supplier cost difference is very less. Remember your profit margin should be minimum 7% and maximum 15% not more or less. This will for sure increase the profit margin. Calculate the total investments per sale and make sure even after all of them you should have a handful of money. Lets understand this with an example, your product is a colourful led lamp. Your supplier is giving it ₹899 and you spend a minimum of 200 per day for ads. Accordingly calculate and see the cost you will have to invest from your profit. I would suggest you to have a profit margin of ₹500 as if there is a RTO issue then you have to pay ₹70 as a penalty.
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